Tuesday, August 16, 2011

German luxury brand has no impact on the global economic crisis

German luxury new brand

The automotive industry has not escaped the drama effect on the stock markets because the U.S. credit rating downgrade and problems in the eurozone. This is the worst month since November 2008 Euro Stoxx Automobiles & Parts Index lost 35 billion euros (50 billion U.S. dollars), or about 19​​% in value.



Despite the slowdown in the global economy to luxury carmakers like BMW, Mercedes and Audi, not the mass market brands like Fiat and Renault, which is more resistant to the effects.



"The German manufacturer of premium cars is by far the best bet. BMW, Audi, Mercedes and Porsche is the most stable investment Haven", Frankfurt, told SEB Asset Management fund manager Juergen Meyer Bloomberg News. It is also because in this environment, rich consumers are more and more money to spend than the middle class consumers who feel more put under pressure.



China also plays an important role in the current situation: BMW, Audi and Mercedes-Benz, the world's largest luxury car, now reports record revenues thanks to the phenomenal increase in demand in the Chinese market.



The fall in stock prices is an opportunity for those who want to buy. According to Bloomberg, VW group, VW, Audi, Seat, Skoda, Porsche, Bentley, Bugatti and Lamborghini brands, including most European car manufacturers 'recommendations from analysts, with 85% of its customers' shares "buy."



Daimler is in second place with 71% while only 47% and 44% of the recommended PSA Peugeot Citroen and Renault shares.



"Following the recent decline in buying VW and Daimler, which is actually our preferred shares in the sector because it has very good margins and good market penetration in developing countries. We, the German mark and the French skeptic products," said Chief Investment Officer at Bank Insinger de Beaufort in Rome. "Fiat is a good option, as well as integration with Chrysler happening faster than expected."


 
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